Marketing – UI – Graphic and motion Design
SOUVLAKI BAR MENU AND SOCIAL MEDIA CAMPAIGNS
Rebranding of Souvlaki Bar logo and menu and promotional campaign.
UI DESIGN
GRAPHIC DESIGN
SOCIAL MEDIA
Concept
In this project, I assumed the responsibility of leading the rebranding efforts for Souvlaki Bar’s food and drink menu, as well as creating engaging social media assets and campaigns.
To enhance Souvlaki Bar’s online presence and engagement, I created compelling social media assets. These assets, including visuals, graphics, and videos, were designed to showcase the unique flavors and highlights of Souvlaki Bar’s menu items. By leveraging my expertise in motion design and branding, I crafted captivating assets that captured the attention of the target audience and effectively communicated the brand’s message.
Additionally, in collaboration with the marketing director, I conceptualized and executed a playful animated story as part of a rebranding teaser campaign for Souvlaki Bar. This story captured the essence of the new visual identity, creating intrigue and excitement among customers.
Moreover, I played a key role in the website redesign by creating wireframes and sitemaps. The goal was to develop a visually appealing and user-friendly website that aligned with the brand’s guidelines. The website included essential information such as restaurant locations, reservation options, online menu accessibility, gift card availability, contact details, and franchise opportunities.
Throughout the project, I collaborated closely with the Souvlaki Bar team, incorporating their feedback and aligning the creative direction with the overall rebranding vision.