MARKETING – UI – GRAPHIC and MOTION DESIGN
carlos & pepe’s
Website UI Desjgn and rebranding of Carlos & Pepe’s visual identity.
UI DESIGN
PRINT MENU
SOCIAL MEDIA
Concept
In this project, I took the lead in the rebranding of Carlos & Pepe’s visual identity. My responsibilities included creating mood boards to explore and communicate the desired artistic direction, as well as coordinating photo shoots to capture colourful visuals that align with the new brand image.
I played a key role in designing the food, beverage and desert menu, ensuring it reflected the updated visual identity and effectively showcased the diverse offerings of Carlos & Pepe’s. This involved carefully curating the layout, typography, and imagery to create an enticing and visually appealing menu for customers.
Additionally, I worked on developing social media assets that conveyed the rebranded visual identity across various digital platforms. This included designing animated stories, banners, and promotional materials to enhance the online presence of Carlos & Pepe’s and engage their target audience.
Furthermore, I worked on the website UI, creating wireframes and sitemaps to design a user-friendly and visually captivating website that aligned with the colorful brand aesthetic. The website was strategically structured to provide visitors with easy access to important information, including restaurant locations, table reservations, online menus, contact details, and franchise opportunities.
Throughout the project, I collaborated closely with the team to ensure that the rebranding efforts aligned with the overall vision and objectives of Carlos & Pepe’s. By combining creativity, strategic thinking, and attention to detail, I successfully contributed to transforming the visual identity of Carlos & Pepe’s, delivering a cohesive and compelling brand experience across printed materials and digital platforms.