MOTION and UI Design

second cup

Second cup website and Second Cup Café Rewards app UI.

Animated Instagram feed and story post promoting gift card contest for International Coffee Day and Lunar New Year.

MOTION DESIGN

UI DESIGN

CHECK ON THE APP STORE

Concept

In this project, my role was to take charge of creating the mockups and wireframes for both the Second Cup website and the Second Cup Café Rewards app, focusing on UI and UX design. With a strong emphasis on delivering an exceptional user experience, I meticulously designed the visual representations and structural layouts of these digital platforms.

Taking into consideration the brand’s identity, I incorporated captivating visuals, user-friendly navigation, and engaging content sections to showcase the wide range of products and services.

In parallel, I also worked on the mockups and wireframes for the Second Cup Café Rewards app, aiming to create an intuitive and efficient user interface. By strategically placing elements and designing interactive features, I aimed to enhance user engagement and streamline the process of earning and redeeming rewards.

Throughout the project, I collaborated closely with the development team and stakeholders, incorporating their feedback and aligning the design with project objectives and specifications. By leveraging UI and UX design principles, I played a crucial role in shaping the visual and interactive aspects of both the website and the app, ultimately enhancing the overall user experience for Second Cup customers.